Malus: cannabis-infused cider
ART DIRECTION + PACKAGE DESIGN
Meet Harmony Craft Beverage’s first brand in market: Malus, a new twist on an old classic — cider. This drinkable blend of apple and cannabis sources Sour Diesel live resin from the best cultivators in California’s Emerald Triangle and is offered in non-alcoholic and low-dose cannabis-infused varieties. The can design nods to the past while establishing Malus as a sessionable and balanced beverage that’ll make your cannabis-loving heart sing.
The PROBLEM + solution
The original Malus can prominently featured the Harmony Craft Beverage logo, leading to brand confusion among consumers. Many mistook Harmony Craft Beverage—the incubator—for the product itself. The solution was a full redesign of the Malus can and packaging to clearly distinguish the product from its incubator, Harmony Craft Beverage—elevating Malus as the hero while preserving its core identity and positioning Harmony as a supporting brand.
♡ Made in collaboration with Fiorello.