Malus: cannabis-infused cider
ART DIRECTION + PACKAGE REDESIGN
Meet Harmony Craft Beverage’s first brand in market: Malus, a new twist on an old classic — cider. This drinkable blend of apple and cannabis sources Sour Diesel live resin from the best cultivators in California’s Emerald Triangle and is offered in non-alcoholic and low-dose cannabis-infused varieties. The can redesign nods to the past while establishing Malus as a sessionable and balanced beverage that’ll make your cannabis-loving heart sing.
The solution
The original Malus can was printed with Harmony Craft Beverage’s brand prominently on the front which created confusion among consumers. The can redesign aimed to create differentiation between the two brands (Harmony Craft Beverage as the incubator and Malus, their first beverage in market) while bringing Malus to the forefront. The can and box redesign separated the two brands while keeping the overall Malus look and feel intact. Two new flavor profiles were designed (‘Berry Fire’ and ‘Legendary Peary’), the can hierarchy was restructured and tasting notes were added!
♡ Made in collaboration with Fiorello.