BEVZERO: BEVERAGE INNOVATION
ART DIRECTION, BRANDING + TRADE SHOWS
BevZero has risen to the forefront of beverage innovation in the dealcoholization and infused beverage space. Through their team of dedicated enologists, brew masters, distillers, chemists and food scientists worldwide, BevZero services large and small beverage brands taking products from brainstorm to bottle. Headquartered in Santa Rosa, California with additional locations in Spain and South Africa, BevZero uses its expertise in formulation, supply chain management and advanced technology to service a wide range of global clients through the product development process.
Leading alcohol and flavor management services company ConeTech, Advanced Beverage Technologies (ABT) and its family of companies realigned under BevZero, prompting the need for a rebrand.
The solution
The rebrand aimed to elevate the BevZero brand while positioning them as a leading innovator in the beverage industry. BevZero’s logo symbolizes innovation, upward movement and expertise. The logomark encompasses both a “B”, a “Z”, and a droplet icon that references the beverage industry at large. The wordmark’s clean and simple forms combine to create a bold, eye-catching mark.
♡ Made in collaboration with Fiorello.