So Fresco
RESTAURANT
Welcome to So Fresco, a Colombian restaurant in the heart of Manhattan! From their rich, tasty empanadas to their freshly roasted and responsibly grown Colombian coffee (straight from family farms near San Juan de Rioseco), So Fresco pays ode to recipes that have been passed along for generations. All of So Fresco’s food is handmade by people who love people. That’s their motto!
Work
Brand Identity
Packaging Design
Print Collateral
Signage
Collaborators
Project 13
The solution
From the custom logotype to the hummingbird mark, inspired from Bogota’s graffiti, the goal was to create a brand that felt bold, bright and playful. The brand’s personality extended to their vibrant coffee cups, colorful empanada take-away boxes, menus and signage!
♡ Made in collaboration with Project13.