SO FRESCO
BRANDING, PACKAGE DESIGN, PRINT + SIGNAGE
Welcome to So Fresco, a Colombian restaurant in the heart of Manhattan! From their rich, tasty empanadas to their freshly roasted and responsibly grown Colombian coffee (straight from family farms near San Juan de Rioseco), So Fresco pays ode to recipes that have been passed along for generations. All of So Fresco’s food is handmade by people who love people. That’s their motto!
The solution
From the custom logotype to the hummingbird mark, inspired from Bogota’s graffiti, the goal was to create a brand that felt bold, bright and playful. The brand’s personality extended to their vibrant coffee cups, colorful empanada take-away boxes, menus and signage!
♡ Made in collaboration with Project13.