Cotton:On
CO-BRANDED CAMPAIGN
Bluestone Lane partnered with Australian clothing brand, Cotton:On, to launch a pop-up retail shop at the end of The Hamptons. The “Beach Shack” was designed to bring a little bit of Australia to Montauk with Aussie fashion labels and Melbourne coffee culture in a pop-up space that embraced the ‘Aussie’ approach to life.
Work
Campaign Design
Brand Identity
Packaging Design
Print Collateral
Collaborators
Project 13
The solution
Made for beach bums and coffee lovers, the retro-inspired campaign and branding sparked nostalgia while celebrating the modern-day Montauk lifestyle. The “Beach Shack” doors opened with delicious cold brews repping the vintage co-brand, postcards inspired by 70’s posters and storefront signage that pulled in every passerby.
♡ Made in collaboration with Project 13.