Cotton:On Campaign
CAMPAIGN DESIGN, LOGO DESIGN, PACKAGING + PRINT
Bluestone Lane partnered with Australian clothing brand, Cotton:On, to launch a pop-up retail shop at the end of The Hamptons. The “Beach Shack” was designed to bring a little bit of Australia to Montauk with Aussie fashion labels and Melbourne coffee culture in a pop-up space that embraced the ‘Aussie’ approach to life.
The solution
Made for beach bums and coffee lovers, the retro-inspired campaign and branding sparked nostalgia while celebrating the modern-day Montauk lifestyle. The “Beach Shack” doors opened with delicious cold brews repping the vintage co-brand, postcards inspired by 70’s posters and storefront signage that pulled in every passerby.
♡ Made in collaboration with Project 13.