Cotton:On Campaign

 

CAMPAIGN DESIGN, LOGO DESIGN, PACKAGING + PRINT

Bluestone Lane partnered with Australian clothing brand, Cotton:On, to launch a pop-up retail shop at the end of The Hamptons. The “Beach Shack” was designed to bring a little bit of Australia to Montauk with Aussie fashion labels and Melbourne coffee culture in a pop-up space that embraced the ‘Aussie’ approach to life.

 
 
 
 

The solution

Made for beach bums and coffee lovers, the retro-inspired campaign and branding sparked nostalgia while celebrating the modern-day Montauk lifestyle. The “Beach Shack” doors opened with delicious cold brews repping the vintage co-brand, postcards inspired by 70’s posters and storefront signage that pulled in every passerby.

♡ Made in collaboration with Project 13.

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